Recently I met with the initiators of Kick Start. With funding and support from ABNAMRO and Vedior they got college students to solve sustainability problems we facein The Netherlands. The 10 best ideas were awarded a personal coach to help make abusiness plan and the best plan won a prize. The initiative had the right elements:good idea, young people, free publicity, funding, interesting plans, business coaches,a winner and a prize. Key to this initiative is that it boosts innovation andentrepreneurship. And that is exactly what The Netherlands needs.

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